Phone Marketing


Phone marketing popularity has been a popular marketing style for many years now, but the growth has been heightened by the rise in mobile phones usage. However, this increased growth in phone marketing means that people are likely to make mistakes in their phone marketing efforts. Listed below are some of the common mistakes that most marketers commit in phone marketing.


• Phone marketers who are too pushy or who talk about themselves on the phone for long periods tend to annoy people. This trait has the effect of pushing prospective customers away instead of attracting them. A marketer should instead focus their energy on marketing prospects and address concerns of the potential customers or alternatively offer them something that they want.
• A marketer should also focus on catchy ways of establishing conversations with people. Establishment of conversations in the right manner allows such people to open up and in the process a marketer can learn what it is that such prospective customers want.
• A shrewd marketer should also respond to queries through the phone and not through emails. A phone conversation enables the marketer to establish a relationship with the customer and gives a more personal touch to customer service.
• A shrewd marketer is also cunning and absorbing. If a prospective customer makes a phone call to enquire about the price of a product, the marketer should not give a direct quotation of the price as this will end the conversation. The marketer should instead take advantage of the phone call to achieve some phone marketing by engaging the customer to know what they want before quoting the price of the product to them.
• A shrewd phone marketer also knows when to end a phone conversation and avoid wasting time with a marketer who is unlikely to make a purchase. A marketer should be able to gauge, within the first three minutes, using the questions they ask and responses they get whether a person is a prospective buyer or just a time waster.
• Phone marketers should also avoid wasting too much time talking about a product. This is because by doing so they are likely to lose the attention of the prospective customer. A marketer should instead use a phone conversation to learn what a prospective customer wants by giving them the time and opportunity to do most of the talking.
• A conversation between a phone marketer and a prospective customer should be geared towards manipulating the prospective customer to say “yes”. A marketer should therefore, frame questions in a way that a prospective customer is likely to respond with a “yes” answer. The marketer should regularly review the customer’s objective to know what they want and then review a solution that they are likely to provide to the customer and then check whether it is acceptable to them.
• Inexperienced phone marketers tend to talk and talk and in the process miss out on the opportunity to ask for a sale. A marketer should help the potential customer to clarify a value and then help them to make the purchase.
By avoiding the common mistakes listed above, a marketer can be able to use phone marketing to achieve major sales and growth of their business.