About QR codes

QR codes are barcodes that are two dimensional. This bars stores information on various aspects such as the URL of websites, text, and e-mail addresses etc. the QR stands for quick response. These codes can only be read by a QR code reader. There are many sources of the reader but the most convenient and available is through downloading to a Smartphone. The camera of the device is then used as the scanner. Once this is done, all the details stored on the barcode are displayed on the screen of the phone. This allows the holder to directly open the URL of the website displayed on the Smartphone.

There are certain features that identify QR codes. They are normally small and in the shape of a square. Their most distinctive feature is that they have small boxes at certain corners either at the top corner or the bottom left parts. These codes can be customized. The holder can add colors or text.

Uses of QR codes
There are various uses of QR codes. Normally, they are designed to send customers to certain websites. They are mostly found in magazines, price tags of retail department stores and advertisements among others. They send the holder to certain websites so that they may get more information on discounts, coupons or information about certain products among other uses.
The reason for the increased use of QR codes is because of the benefits that come with the product. The first benefit is that they allow companies to send information to various customers in a fashion that is interactive. It’s highly likely that customers will go to the embedded website because they have to scan the code in order to get the stored information. The codes store the URL of websites however long they are. The holders of the code don’t have to write it down when they want to go to the website.

Mobile phone advertising can also be carried out through Bluetooth. In this form of mobile phone advertising, businesses provide hotspots systems where information can be distributed via Bluetooth. This method is has the advantage that a person can deny access to the data being sent unlike in short messaging where distribution can only be restricted by the mobile phone service operator. Bluetooth advertising is also free of charge.

Strategy is required on how to apply mobile phone advertising as sending regular messages might cause irritability to some people. It is therefore, important to target the one’s message appropriately. Correct targeting leads to increased responses and minimizes chances of irritating recipients who might not be interested in receiving the messages. This is important because some advertising messages sent regularly by a business can be considered as spam or unwanted messages by recipients who would be within law to sue the senders.